Who is
Marcelo Moraes?
The Creative Mind Behind True Faces
Marcelo Moraes is a visionary creative who moves between two worlds—dance and photography—blurring the lines between movement and stillness. Born in Rio de Janeiro and shaped by a career as a ballet dancer, choreographer, and teacher, he developed a deep understanding of expression through the body. When photography entered his life, it wasn’t just another art form, it was a natural evolution.
His work behind the camera is infused with the same awareness he had on stage: Posture, emotion, presence. With a strong foundation in portrait and e-commerce photography, Marcelo has worked with brands such as Bering Time, Peek & Cloppenburg, Zalando, and Cultizm, delivering impactful visuals that connect with audiences. His photographs have been featured in fashion publications like Schön Magazine, Haute Punch Magazine, and Slippage Magazine, reinforcing his understanding of the industry’s visual language.
With True Faces, Marcelo brings this experience to the forefront, shaping a new perspective on modeling, one that values authenticity, individuality, and the unique way each person carries themselves.
Q&A– True Faces: A New Approach to Modeling
1. What makes True Faces different from other modeling agencies?
At True Faces, we go beyond just representation. Our models are individuals with stories, skills, and depth. We focus on authenticity, holistic development, and emotional expression, ensuring our models bring real connection and credibility to every campaign.
2. How does the agency help models develop their skills?
Our training programs combine insights from dance, photography, and industry expertise. Models learn body awareness, emotional expression, and adaptability, making them more versatile and confident in front of the camera.
3. Why is authenticity so important in modeling?
Consumers connect with real people, not just images. When a model understands their unique presence and expresses genuine emotions, they create a deeper impact, making brands and campaigns more relatable and compelling.
4. What role does photography play in the training?
Understanding how a photographer sees a model is crucial. By learning camera angles, movement dynamics, and posing techniques, our models become more efficient on set, creating high-quality results with confidence and ease.